the be.come project is a body-neutral, I-can-do-it, go-on-and-love-yourself approach to boutique fitness in an accessible 25-minute routine. The team wanted a video that would welcome new members and include instructions on how to use the platform in an accessible and visually engaging way. We produced and scripted the welcome video that featured the founder, Bethany C. Meyers, discussing how to use the platform which resulted in improved user retention.