“If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means.” — David Kaplan, Adweek

With over 150 million monthly active users (accelerated by Covid in 2020), Discord is now pushing to turn the platform into a communication tool not just for gamers, but for everyone from study groups to sneakerheads to gardening enthusiasts.

“[Web 3.0] is not about spending more time on devices, but making that experience better and connecting with each other in a better way.”

One of the most over-used words and aspirational concepts for direct to consumer marketers is authenticity. In a world of growing consumer awareness and skepticism, people can easily see when a brand is jumping on a bandwagon or making a cheap cash grab.