‣ JUST Water
An activist-influencer social media campaign
JUST Water is natural sustainably sourced still spring water that comes from Glens Falls, NY founded by Jaden Smith. Their team reached out to us to produce original content that would resonate with their community and focus on doing good in different ways for a summer continuation of their #JustDoGood campaign.
Creative Direction
Videography
Post Production
Photography
Illustration
Animation
Set Design
Talent Booking
Video Creation
We highlighted a number of incredible activists in different fields by sharing their stories and perspectives. We created unique sets based on the character and personality of each individual.
Photography
In addition to video, we conducted a photo shoot to capture fun and engaging stills that could be shared across social media and communications.
Illustration and Animation
We worked with an illustrator and animator to bring movement to each video and life to each photo.
