We were invited to produce a short film and host a session on the main stage at Cannes Lions. What's in a Pronoun, which premiered at Cannes Lions 2019, is a short film centering the non-binary experience on and off camera. Our production crew was almost entirely queer, non-binary, and/or transgender. The intentional hiring was (and is always) very important to us as we advocate for letting people tell their own stories both in front of and behind the lens. We also produced a print zine that included additional information and was distributed for free during the festival as well as in NYC.