‣ Shimmerwood Beverages
A complete Shopify website overhaul with custom build-a-box feature
Shimmerwood Beverages in an award-winning full-spectrum CBD seltzer that champions community, creativity, and nature. It has no added sugar. No artificial flavor or color. No caffeine or THC. The taste is complex, but they keep it simple. As a new brand, they approached Posture to be their launch partner, help them resonate with their target audience, and create a high converting site with custom build-a-box functionality.
Creative Direction
Photography
Copywriting
Web Design (UI / UX)
Web Development (Shopify)
Search Engine Optimization (SEO)
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Discovery and Brand Strategy
After an in-depth two part Discovery process, we helped the Shimmerwood team distill important brand foundations, such as purpose, mission, and brand pillars. From this, we were able to work with them to craft unique messaging that resonates with their ideal audience.
Web Design and Development
We designed and developed a beautiful Shopify website that set Shimmerwood up for success. Part of our design included building custom box-making and subscription capabilities so a customer can mix and match flavors and receive repeating orders. They immediately began to generate more traffic and conversions.
Search Engine Optimization
Our SEO strategy was highly successful. Through a combination of original blog writing, backlinking, and content syndication, we were able to increase Shimmerwood’s Google ranking and website traffic significantly.
Content Creation
Working with renown NYC-based photographer, Kate Owen, we produced a photography shoot to capture the products with tasting notes and props to set the look-and-feel.
